After graduating from fashion design school, Paola, together with her mother Elsa, opened Paola Di in 1985. What began in a modest space in Woodbridge soon evolved into a boutique known for offering their own designs alongside couture wedding and evening gowns. By 1989, the business had outgrown its original space and moved to its current location on Yonge Street, expanding to include ready-to-wear collections from European, American, and Canadian designers.

More than 30 years later, Paola remains at the helm—personally curating standout pieces from a wide range of fashion lines. Her keen eye keeps the store fresh, distinctive, and full of hidden gems. Paola Di offers everything from denim and T-shirts to blazers, day dresses, accessories, shoes, handbags, and totes.

The store’s enduring success is rooted in its commitment to personalized customer service—helping each client find pieces that are both fashion-forward and perfectly suited to their style.