Zumel & Co is finding a niche for itself on West Queen West . Located right across from Trinity Bellwoods Park, it’s a great spot for snatching up passing picnickers and lunch-daters who love trendy pieces for bargain prices.

The space formerly housed fashion boutique Robber , which was more in line with the over-$100 price tag the neighbourhood has become known for. Now, Zumel & Co brings a younger, more fun vibe to the block, with most items in the store going for well under $100.

Whether or not this is a good thing is very much a matter of personal taste. Lovers of minimalism and those wanting to support local fashion are out of luck here. The array of colour in the shop is almost overwhelming, and most of the stock comes from the United States, including Los Angeles, Miami, and New York.

But if you’re looking for fun pieces to spice up neutrals or a great party dress (and don’t want to spend a fortune), then it’s definitely worth checking out.